Tesla is having a bit of a Dodge Caravan moment. Way back in 1983, the Chrysler Company was on the verge of bankruptcy. Sales were slow and vehicles had the worst of reputations.  They needed something good, and fast. Then, in late 1983, they introduced a brand new vehicle, unknowingly creating a category and changing […]

I wrote the following letter in early August 2014 and sent it to Elon Musk at Tesla’s home office.  I received a pleasant response from his PR folks.  Several requests have been made to see the letter and its contents, so I am publishing them in a public forum in hopes  of better exposure.  And […]